Win Strategy

From Large, Competitive and Complex Defense Acquisition Programs to Strategic, Small R&D Projects, Powers & Zahr Conceptualizes and Generates the Appropriate Game Plan to Secure a Contract Award

Storyboarding

Powers & Zahr’s win strategy development begins with a strong graphic and narrative that clearly describes the major themes and messaging tied to the customer’s program requirements and goals. This collaborative process provides a strong, early educational phase in the process of aligning our client’s solution with the customer’s long-term goals. The process results in well-defined win themes that resonate with the relevant customer opportunity, while allowing the proposal writing team to develop their proposal sections under the influence of a cohesive win strategy.

Competitive Analysis

Our team will perform ongoing analysis of our client’s pricing strategy, as well the potential offerings of the competition throughout the proposal process, including the best and final offer (BAFO) phase. By continuously analyzing the pricing strategy of the client vs the competition, we will maintain a competitive edge that will ensure the submission of a winning bid price and serves as the foundation to our Price-to-Win data. In addition, Powers & Zahr drives a fact-finding competitive analysis that results in the creation of competitive intelligence necessary to discriminate our client’s capabilities.

Price-to-Win

Powers & Zahr possesses the experience and predictive skillset required to successfully secure wins in the government proposal process. Our team can lead or guide you through the various steps associated with the Price-to-Win phase of PZ’s Win Strategy Process. This vital step in the process has proven to be effective in guiding our client’s internal methodology and governance necessary to win.

Storyboarding

Powers & Zahr’s win strategy development begins with a strong graphic and narrative that clearly describes the major themes and messaging tied to the customer’s program requirements and goals. This collaborative process provides a strong, early educational phase in the process of aligning our client’s solution with the customer’s long-term goals. The process results in well-defined win themes that resonate with the relevant customer opportunity, while allowing the proposal writing team to develop their proposal sections under the influence of a cohesive win strategy.

Competitive Analysis

Our team will perform ongoing analysis of our client’s pricing strategy, as well the potential offerings of the competition throughout the proposal process, including the best and final offer (BAFO) phase. By continuously analyzing the pricing strategy of the client vs the competition, we will maintain a competitive edge that will ensure the submission of a winning bid price and serves as the foundation to our Price-to-Win data. In addition, Powers & Zahr drives a fact-finding competitive analysis that results in the creation of competitive intelligence necessary to discriminate our client’s capabilities.

Price-to-Win

Powers & Zahr possesses the experience and predictive skillset required to successfully secure wins in the government proposal process. Our team can lead or guide you through the various steps associated with the Price-to-Win phase of PZ’s Win Strategy Process. This vital step in the process has proven to be effective in guiding our client’s internal methodology and governance necessary to win.